The project proposed is to develop 650 hectares of Isla San Francisco into a satellite city. The island is  strategically located next to Asunción and sits on the Paraguay River, the country’s primary trade route.  Paraguay has a young population and is one of Latin America’s least urbanized countries. As the country’s  economy develops, Isla San Francisco is uniquely positioned to provide its growing workforce an upgraded  urban environment to find work and grow a business.  

Building a city is more complex than constructing buildings. The features of a city, the width of its streets, its  zoning plan, building codes, all contribute to an environment that impacts how its residents interact. Building a  thriving city, where businesses are productive and people are safe and happy, requires a master plan that  intentionally optimizes for specific values, and also allows for market-driven growth. The master plan for Isla  San Francisco was formed around three objectives:  

• Economic Growth 
• Quality of Life 
• Environmental Sustainability  

Economic grow this the engine that drives up the value of the land in cities, so economic planning is integrated  in our master planning process. Economic growth will be fostered by (1) urban planning that facilitates efficient  labor markets, (2) attracting anchor tenants that are suited to Paraguay’s growth trajectory, and (3) attracting  knowledge workers to the city by soliciting universities and offices to move.  

Making the city a nice place to live is crucial for attracting residents and creating community. Our master plan  enhances quality of life by (1) creating zoning plans that keep housing affordable, (2) allocating ample space for parks and recreation, and(3) building a transportation system that allows residents of all income levels to  quickly and cheaply move through the city.  

Finally, our master plan supports environmental sustainability by (1) maintaining natural reserves, (2) reducing  car emissions, and (3) reducing our environmental footprint through density.